Why are we so bad at listening? A big part of the problem is just that we talk too much. We think we're being helpful by offering lengthy, in-depth explanations. This may be appropriate on some occasions, but for the most part, your audience's emotional side begins to tune out.
Let's face it: we are self-centred, self-interested, and self-absorbed. So we talk too much because we like to feel important, knowledgeable, and helpful, but it is still a subconscious focus on ourselves. Meanwhile, the attention and focus of the encounter is not on the audience, and they start to drift.
Now Consider the opposite: If you talk less and invest all of your energy and attention into making your audience feel good, important and understood - if they can feel in that moment that your world truly does revolve around them - then, my friend, you will have rock-solid rapport and lifetime loyalty. Remember, they don't need info overload. They need to feel like they are your top priority. They want to feel confidence in your ability to find solution to their challenge, the missing puzzle piece. you can't provide that elusive puzzle piece unless you know what it is, and you won't know what it is if you're not listening. It's been said that " we never learn anything with our mouth open. "
"Take a habit of dominating the listening and let the customer dominate the talking."
- Brian Tracy
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